PROJECTS
IDEAS ARE MEANT TO BE BUILT.
This is where curiosity becomes something real.
Every idea worth exploring eventually needs a test — a real audience, a real version, a real result.
These are the projects where that testing actually happens: businesses, products, communities and creative work built one step at a time, in public, without waiting for permission.
None of them started as a masterplan. Each one started as a small piece of curiosity, followed further than most people bother to follow it.
BUILDING IN PUBLIC
Not Every Idea Needs To Become The Next Big Thing.
Some projects grow into real businesses. Some stay small. Some quietly teach a lesson and get folded into the next thing. All of them matter, because all of them start the same way — by actually being built.
These projects aren't a portfolio designed to impress anyone. They're a working record of what happens when curiosity gets turned into action — the successes, the slow burns and the pivots included.
Build. Learn. Adjust. Keep moving.
Different Ideas. One Common Thread.
PUBLISHING & PRODUCTS
Digital Products, Tools & Guides
Building useful things people can buy, use and rely on — from planning tools to practical blueprints.
Goalplanner · Home Extension Blueprint
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02KNOWLEDGE & COMMUNITY
Teaching What Actually Works
Turning hard-earned experience into structured knowledge and communities that help people move faster.
Cocker Grooming Mastery · Handy Media
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03MUSIC & MEDIA
Stories From The Road, Told Properly
Creative and archival work that turns years of touring and making music into content worth returning to.
Tales From The Tour Van · New Music · The Director's Box
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04DIGITAL EXPERIMENTS
Small Bets Worth Testing
Early-stage ideas being tested in public before they earn the right to become anything bigger.
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IN MOTION
What I'm Building Right Now
GROWINGSPORTS PUBLISHING
Goalplanner
A practical planning product built for grassroots football coaches, growing through the audience that actually uses it.
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LIVEKNOWLEDGE BUSINESS
Cocker Grooming Mastery
Deep, specialist knowledge turned into a structured learning resource for a community that was underserved.
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LIVEDIGITAL PRODUCT
Home Extension Blueprint
A guided digital product that turns a confusing, high-stakes process into something homeowners can actually follow.
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BUILDINGDIGITAL BUSINESS
Handy Media
A media and content business built around practical, useful information — still being shaped in real time.
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CREATINGMUSIC & STORYTELLING
Tales From The Tour Van
Years of touring stories, captured and shaped into something worth sharing rather than left as memory.
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IN PROGRESSMUSIC
New Music & Archive Projects
New material alongside a growing archive — testing what happens when creative work is released without a rulebook.
LISTEN / EXPLORE →BEHIND THE PROJECTS
Every Project Is An Experiment.
AUDIENCE
Who actually needs this, and are they easy to find?
VALUE
Does this genuinely make someone's life easier, better or more interesting?
OWNERSHIP
Am I building something I own, or renting attention I don't control?
INCOME
Could this ever generate something sustainable, even in a small way?
The project may change. The questions stay remarkably similar.
WHAT I'M LEARNING
The Result Isn't Always The Most Valuable Part.
Every project, whatever happens to it, leaves behind something more useful than the outcome itself — a clearer sense of what works, what doesn't, and what's worth building next.
START BEFORE YOU'RE READY
Waiting for the perfect plan only delays the moment you learn whether the idea actually works.
LISTEN TO THE AUDIENCE
The people using the thing will always teach you more than any amount of planning ever could.
LET PROJECTS EVOLVE
The version that survives is rarely the version that started — and that's exactly how it should work.
Action produces information that thinking alone never can.
CASE STUDY
From Idea To Something Real
THE IDEA
A simple, recurring frustration from years of coaching grassroots football — planning sessions took too long and existing tools didn't fit.
THE PRODUCT
Goalplanner started as a rough tool built to solve that one problem, tested with real coaches instead of guessed at in isolation.
THE AUDIENCE
Word spread through the coaching community itself — the product grew because the people using it kept coming back and telling others.
THE OPPORTUNITY
What began as a side experiment is now a growing publishing business, with a clear audience and room to build further.
Goalplanner is one example of the same pattern behind every project here — a small, honest idea, tested in public, allowed to grow at its own pace.
WHAT'S NEXT?
Some Ideas Are Still Just Experiments.
Not everything here is finished, or even started. Some of what comes next is still just a question being turned over — which is exactly where every project on this page began.
EXPLORING
Early conversations and research into ideas that haven't been tested with a real audience yet.
TESTING
Rough versions being tried out in public to see if the idea actually holds up beyond the theory.
IMAGINING
Bigger, further-out ideas being turned over — not ready to build, but worth keeping an eye on.
YOUR PROJECT
What Are You Sitting On?
Most people are carrying around an idea they've never given a proper chance — a skill, a frustration, a piece of curiosity that's never been tested. These projects didn't start any differently.
ENCORE
Build Alongside People Who Are Building Too.
None of these projects happened in isolation. Encore is a community of people building their own ideas into something real, sharing what works and what doesn't along the way.
What Will You Build Next?
Every project on this page started the same way — as a small piece of curiosity somebody decided to actually follow. The next one could be yours.
There's More To Come.